Grainger Terry, Inc. knows that each company is unique, from the services offered to the challenges you face. We start with an open mind and a fundamental understanding of your business. We work in partnership with you to create a cohesive marketing campaign that conveys your values, ideas and offerings to the right people using the right marketing channel.

Public Relations
Grainger Terry, Inc. offers a strategic and inventive approach to public relations. We see PR as a brand-building vehicle to deepen connections with consumers and win where it counts. Through strategic planning and execution we get more coverage, more influence, and that means more business for you. Our PR efforts are designed to bolster credibility, build support, create a following, and win cooperation.

Media Relations
In today’s 24-hour media cycle, there are ample opportunities to garner positive media for your company. We have built relationships with and received positive media coverage from the New York Times, Wall Street Journal, Chicago Tribune, Chicago Sun-Times, Forbes, Fortune and on air coverage from CNBC, Fox News, The Today Show, and numerous other venues. We know your company has an interesting story to tell, we help you discover that story, clarify it and tell it to the world.

Market Research & Competitor Analysis
Research is more than gathering facts and figures; it is about gaining insight on your competitors, your clients and the evolving market. We have provided research to hedge funds, law firms, corporations and elected officials. We provide detailed written or verbal reports on a diverse range of issues, from on sight analysis of a major competitor, to a detailed look at your own offerings. We have helped shape the product mix of grocery stores, determined if an investment is attractive, interviewed customers to see why they are buying a particular brand and more. We provide analysis of complex issues by working with industry experts, seasoned professionals and on the ground people with firsthand information.  

Direct Marketing
Once we bring customers to a brand we have to make sure they stay. That’s why we develop customer contact programs and provide on sight samples that maintain communication with your customer base. Direct marketing is a result of our deep understanding of behavioral patterns, consumer values and attitudes. This kind of consistent communication creates loyalty and provides insight into the customers who make you successful. Email, direct mail and street teams can be a critical component of your direct marketing mix. Creating the right advertising mix for your company could include public relations, web advertising or other methods to reach your consumer base cost effectively.

Brand Development
Grainger Terry, Inc. creates logos, slogans, taglines, identity standards and more to effectively communicate your service or product. We are creative, but our creativity is controlled by experience and business sense. We only create themes and images that convey your brand effectively and increase your exposure to potential consumers. Our designs must work as effectively in print as they do on the internet. We ensure that every point of contact your brand has with the public, whether it is stationary, business cards, brochures, in store displays or office signage is presented consistently according to your brand standards.

Advertising
Grainger Terry, Inc. offers a diverse group of traditional and non-traditional advertising vehicles to generate sales and brand awareness. We create print, radio, internet and television advertisements with your ideal customer or consumer in mind. Our approach is to listen, conduct the research and work closely with those who know your company inside and out. We promote your product or service creatively, utilizing impactful images and clean copy.

Please call Phil Molfese at 312.541.1600 for a free, no-obligation consultation.